Womenswear Design
ROLE
Senior Designer & Product Developer
FOCUS
Jersey · Woven · Knitwear
Design Process · CADs · Technical Communication
IMPACT
Designed and developed c.150 styles / 350 SKUs in under 2 years
Development reduced from up to 5 sample rounds to typically 1–2
Returns on newly developed product reduced from c.30% to c.15%
Led the shift from predominantly sourced product to original, in-house designed and developed collections
