Driving fashion projects from research and design to technical development, production, and visual storytelling.

Currently Head of Design for an independent sustainable fashion brand based in south-east London, with over 10 years of industry experience, I lead with a passion for craftsmanship and a commitment to sustainability across design, development, and visual storytelling.

In my role, I focus on shaping a clear design language that resonates with the values of sustainability and artistry. I guide ideas from their initial concept and inspiration through to technical execution and finished garments, ensuring each piece reflects my dedication to both form and function.

My work is a harmonious blend of creativity and technical skill, emphasising concept development, meticulous specifications for manufacturing, and a holistic creative direction that brings cohesive collections and narratives to life. With extensive international travel, I have cultivated meaningful relationships with mills and tanneries, allowing my designs to be informed by a rich understanding of materials and construction techniques. This ongoing collaboration with manufacturers ensures that each garment is crafted with precision and care, reflecting the realities of production.

My strongest asset is my extensive and diverse experience across the fashion industry, giving me a rare understanding of every stage of the process from concept and technical development to visual storytelling and execution. This breadth of knowledge allows me to communicate ideas clearly, lead with confidence, and bridge creative and technical teams with ease. Combined with strong people skills and an ability to connect authentically on both personal and professional levels, I foster collaborative relationships with manufacturers, creatives, and both senior and junior peers alike.

This portfolio not only showcases the finished work but also reflects the journey behind the projects. It highlights the decisions, challenges, and craftsmanship that shape my designs, offering insight into my creative and technical process.