Working with the Creative Director, I translated the seasonal concept into a cohesive, production-ready range.

These selected documents follow the process from colour, material and silhouette planning through technical development and finished product, before carrying the same visual language into set design, shoot direction and final content.

A Karl Donoghue case study front page of a woman wearing a beige furry coat with a high neck standing against a white wall with her gaze directed at the camera.
Compilation of images featuring luxury interior and exterior spaces, including a living room with iceberg view, an outdoor deck at sunset, and mountain landscapes.
A page from a material catalog showing different fabric textures and colors for seasonal color and texture themes, including Arctic, Andes, Sahara, and Baltic.
A display board with photos and sketches of various clothing items and fabrics, including details about their range, silhouette, and fit, with sections for long, medium, and short length garments.
Fashion illustration showing a variety of winter and fall coats and outfits on models arranged in rows.
Design sketches and technical details for a shearling outerwear coat, including fabric swatches, garment diagrams, and a model wearing the coat with labels indicating material and color.
A person wearing a long, cream-colored shearing coat over black clothing, standing in a minimalistic white room.
Technical diagram of a double-breasted melton wool coat with front and back views, including detailed construction instructions and material swatches. The right side features a person wearing a similar coat with notes on fabric and fit, images of fab
Photo of a woman with short, dark hair wearing a dark wool double-breasted coat with a detachable shearling collar. The coat is shown in two views, front and close-up, in a display with color options below. The text describes the coat as versatile an
Design plans and fabric samples for a padded cotton jacket with shearling accents, featuring technical drawings, fabric swatches, and a model wearing the jacket with a shearling-lined hood.
Image of a woman wearing a black hybrid woven and shearling padded jacket with a hood, standing against a dark background.
Floor plan layout for a studio photo shoot space with labeled areas, backdrops, and props. Includes photographs of models and decor items.
A collage of black and white photographs featuring women in various poses and settings, including studio shots, candid moments, and artistic compositions.
Black and white images showing different photography setups with models; first image shows a seated woman in a fur hat with a photography light in a studio, second shows a woman in a black dress in front of a large panel, and third shows a woman walk
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