Forgotten Tribes
// Head of Design & CD //
A curated selection from my current role working as Head of Design & CD at Forgotten Tribes.
I shape collections built around natural, biodegradable materials and a commitment to responsible fashion, while defining the brand vision through the lens of an artisan boho-chic inspired woman.
My Approach
At the core of our brand is our fabric-first philosophy, which informs my approach across design development, creative direction, and technical leadership to deliver a premium product.
I focus on building collections through thoughtful exploration of 100% natural materials, refined silhouettes, and detailed development. I craft pieces that embody effortless femininity for a mature, confident woman, balancing nomadic spirit, modern individuality, and considered craftsmanship through texture and thoughtful detail.
Through fittings, I place strong emphasis on fit integrity and inclusivity, beginning development from a UK size 14 and grading from there to achieve a more balanced understanding of the everyday body shape and create garments that feel both flattering and intuitive to wear.
Technically, I lead with a hands-on approach throughout development, ensuring product quality, construction, and fit align with a premium standard.
Alongside product, I shape creative direction through concept research and development for location shoots, creating organic, welcoming, and empowering visual narratives that resonate with our customer while continually pushing the brand into new and evolving directions.
The Collection
The inspiration centres around an artisan boho-chic woman with a sense of zen confidence, mature, self assured, and effortlessly feminine.
Through natural materials, tactile textures, and relaxed yet refined silhouettes, the collection reflects freedom, authenticity, and modern soulful dressing. Designed for everyday life, each piece is simple, well made, and versatile, with thoughtful details that express originality while embodying ease, function, and enduring style.
We partner with manufacturers who utilise green energy and minimise pollution and waste throughout the production process. At the core of our business is the idea of slow fashion as we design timeless styles that can be worn repeatedly and create garments built to last.