Unknown London
// Technical Designer //
A curated selection from my time working as Lead Technical Designer at Unknown London.
Rooted in precision, innovation, and contemporary street-luxury sensibilities, my work showcases thorough production-ready tech packs, detailed design line-ups, and illustrative development across ready-to-wear collections.
My Approach
Every design decision was made in close collaboration with the design team. I started in a remote role during Covid, supporting design and development across collections.
As restrictions was lifted, I joined the team on design and development retreats, strengthening a hands-on, collaborative approach to product creation.
My role combined creative design thinking with technical product development to ensure concepts aligned with commercial production methods, quality standards, and commercial targets.
The Collection
Known for the Gen-Z aesthetic, rhinestone-embellished hoodies and signature tracksuits, Unknown London built a global following, with international stockists including HBX and collections that often sell out within minutes.
Merging high fashion with street culture, the brand is defined by bold graphics, gothic iconography, rhinestone detailing, and statement-driven silhouettes that have shaped a distinct visual identity within contemporary streetwear.
Inspired by the luxury streetwear market yet made accessible for youth culture, the collections balanced aspirational design with wearable product and premium development, keeping our community engaged while contributing to a wider cultural movement around the brand.